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About Us 2017-08-23T16:04:08+00:00
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Born in the USA

Over 15 years ago Rebecca Joyner moved from the United States to the Netherlands. Growing up in a Navy family meant that her life went a little something like this. Born in Hawaii then moved to Japan, Florida, Spain, Maryland, back to Florida and then found her hearts home and got in touch with the Dutch in The Hague. It was the traveling that allowed her to experience so many different cultures, foods and life. She began cooking at age 17 and was a chef at the 5 star Grand Floridian resort in Florida by the age of 25.

Born in the USA

Over 15 years ago Rebecca Joyner moved from the United States to the Netherlands. Growing up in a Navy family meant that her life went a little something like this. Born in Hawaii then moved to Japan, Florida, Spain, Maryland, back to Florida and then found her hearts home and got in touch with the Dutch in The Hague. It was the traveling that allowed her to experience so many different cultures, foods and life. She began cooking at age 17 and was a chef at the 5 star Grand Floridian resort in Florida by the age of 25.

From dishwasher to chef

Starting as a dishwasher at a local restaurant in Solomons Island Maryland, Rebecca quickly worked her way up to doing kitchen work. The chef at the time realized she had great skills and natural intuition when it comes to working with fresh products and different flavors. When the chef left, Rebecca was the one who put on the chefs hat. After a while she was scouted by none other than Disney World, and after several tests she was selected to be one of 50 chosen from a group of 1,000 young applicants to join a special chef traineeship in Orlando. A 20 year career as a certified chef followed, and continued after she moved to the Netherlands.

“People like my desserts”

After working in several restaurants in Holland she started restaurant C’est ca as the chef, a brand new concept in food and how to enjoy it to it’s fullest and purest form. It was while creating the menu that she developed her now famous cheesecake recipe. After 2 years at restaurant Cest ca and hearing the years of positive response from the customers over the cheesecake, she decided to leave cooking and do what she describes as “either the greatest or stupidist thing I have ever done.” The Cheesecake Company was born and we all know now that it was definitely not the later of her two options. Experimenting with different foods and flavors is crucial to the profession, and a cheesecake was one experiment Rebecca chose to put on the desert menu. It sold out pretty quickly and after a while, people started coming in just to try her cheesecake. “I’d never seen such a reaction to one product in all of my years of cooking”, says Rebecca Joyner, “I decided to stop being a chef and start my own business, selling cheesecakes and other American baked goods. I was thinking at the time: this will either be the best idea I’ve ever had, or it will be the worst. Luckily it turned out to be the first.”

High quality standards, always

It wasn’t long until the Cheesecake Company opened her doors in 2008 on the Torenstraat in The Hague. It was a tough time to start a businesses with the economy crisis on the verge of breaking out. Fresh products and high quality has always been Rebecca’s number one priority, even when the crisis hit and the temptation to cut down on costs was evident. She kept using and selecting the best ingredients, improving her recipes and inventing new ones. This philosophy is how the Cheesecake Company has remained a leader in it’s field.

Secret Ingredient

The Cheesecake Company has become an institution in The Hague, with a large family of regular customers. If you ask any of them what keeps them coming back to the Cheesecake Company, you will hear that first and foremost, these are the best cheesecakes in the Netherlands. Right after that it’s Rebecca’s hospitality that people mention. Wether it’s one piece of cheesecake that you’re coming to eat, or having an elaborate wedding cake tasting, you will experience the passion and love that Rebecca puts into all of her products.

“Heerlijke cheesecake, vriendelijke eigenaresse. Top! We komen zeker nog eens terug :-)”

“Hele fijne zaak! Ze hebben heerlijke cheesecake en ook nog eens een super service! Wij hadden nog een cadeaukaart liggen die al verlopen was, maar zonder problemen mochten we hem alsnog gebruiken!”

“Our visits to Den Haag always end up in the same square. The only problem is that it’s always too hard a choice among all the awesome flavours: we usually end up choosing them all! As they say: this ain’t no kwark taart baby! Please export also to other parts of the Netherlands.”

“People like my desserts”

Experimenting with different foods and flavours is crucial to the profession, and a cheesecake was one experiment Rebecca chose to put on the desert menu once. It sold out pretty quickly and after a while, people started coming in just to get some cheesecake. “I’d never seen such a reaction to one product”, says Rebecca Joyner, “I decided to stop being a chef and start my own business, selling cheesecakes and other American baked goods. I was thinking at the time: this will either be the best idea I’ve ever had, or it will be the wordst. Luckily it turned out to be the first.”

High quality standards, always

It didn’t take long for the Cheesecake Company to open her doors in 2008 on the Torenstraat in The Hague. It was a tough time for starting businesses with the economy crisis on the verge of breaking out. Fresh products and high quality has always been Rebecca’s number one priority, even when the crisis hit and the temptation to cut down on costs was evident. She kept using and selecting the best ingredients, improving her recipes and inventing new ones. This philosophy is how the Cheesecake Company has remained a leader in it’s field.

Secret Ingredient

Today the Cheesecake Company is welknow in The Hague, with a lot of regulars. If you ask any of them what makes them keep coming back to the Cheesecake Company, you will hear that first and farmost, these are the best cheesecakes in the Netherlands. Right after that it’s Rebecca’s hospitality that people mention. Wether it’s one piece of cheesecake that you’re coming to eat, or having a whole wedding tasting, you will experience the passion and love that Rebecca puts in her products.

“Heerlijke cheesecake, vriendelijke eigenaresse. Top! We komen zeker nog eens terug :-)”

“Hele fijne zaak! Ze hebben heerlijke cheesecake en ook nog eens een super service! Wij hadden nog een cadeaukaart liggen die al verlopen was, maar zonder problemen mochten we hem alsnog gebruiken!”

“Our visits to Den Haag always end up in the same square. The only problem is that it’s always too hard a choice among all the awesome flavours: we usually end up choosing them all! As they say: this ain’t no kwark taart baby! Please export also to other parts of the Netherlands.”

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